What does “networking” mean to you?
To me, it means expanding my circle of contacts. When the Chamber of Commerce sponsors a networking event, they expect us to connect with people we don’t know yet! Both the Chamber and BNI encourage what they call a “dance” which is meeting with other members you don’t know well yet, to get to know each other and how you can help each other.
So why is it that some social “networking” sites, like Facebook and LinkedIn, insist that you only connect with people you already know? Why would you need to “invite” someone to be a friend or a contact if you already know them? This seems like a misnomer to me!
I know what they are trying to do. They want to prevent spamming. But, it is entirely possible to respectfully invite someone to be a new contact, without spam!
I believe the new Facebook algoritm, unpublished of course, has something to do with how many outstanding requests you have and possibly how many rejections you get. That doesn’t mean your invitation was disrespectful or “spammy.”
I have some ideas they could implement, that would still allow those of us who are respectful to expand our networks:
- Provide a way to indicate intent – reconnecting, or looking for new connections?
- Limit the number of invitations sent to people you don’t know (perhaps 25 or 50 per day?)
- Require a hand-typed personal message and/or captcha code
- Prevent links from being included in the initial message
- Automatically remove outstanding requests after 14 days
- Provide a way for people to block friend requests from people who don’t know them
The most critical thing, is to give us a way to state our intent: reconnecting with old friends, or making new ones. Of course this would require them to admit that making new friends is a legitimate undertaking:) This could be accomplished by separate profiles (one for business, one for personal), or an indication on each connection request sent. This would allow them to limit the “finding new contacts” activity to prevent massive list building.
People who are only on the site to find old friends could indicate that they don’t want invitations from networkers. And by the way, those sending invitations should know this before they try to send so it doesn’t count as part of their daily allowance or waste time. This makes the activity more targeted (thus valuable) for the networkers while protecting the other people from unwanted requests.
Limiting the number of daily requests to add new connections, plus requiring the networkers to add messages and not include links, would frustrate the massive list builders to the point that they would likely find other sites to attack. But the people who seriously want to expand their spider web with the intent of sharing success tips and helping other people, would stick it out and take the time.
Of course, this approach opens the door to the question: should the sites charge business networkers money and let the other people remain free? While I am not in favor of them adding fees, it would be one more way to eliminate the massive list builders. These people wouldn’t likely want to pay for a site that limits them to 25 or 50 connections per day. They want hundreds!
Now, Facebook as a company claims their site was never intended for marketing. “Facebook helps you connect and share with the people in your life.” But if that is true, why do they allow paid advertising? And some days, they try to eliminate advertising by network marketers while other days they let these ads slip through. Why are other companies any “better” than MLM companies? Well, Facebook thinks it is a false claim that anyone can make a full-time income from home. I beg to differ, and so do Donald Trump, Robert Kiyosaki, T. Harv Eker and Paul Zane Pilzer!
How much advertising revenue will Facebook give up if they completely shut out network marketers?
I would love your comments on the approach, the recent changes, and where we go from here with networking online!
- Dale Reynolds
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